FinFloe Inc. — Website Privacy Policy

Last updated: October 19, 2025

Introduction

This Privacy Policy describes how FinFloe Inc. ("FinFloe," "we," "us," or "our") collects, uses, and shares information when you visit our marketing website at https://finfloe.com (the "Website").

This policy applies only to our Website. If you download and use our mobile application, please refer to our separate Mobile App Privacy Policy.

By using our Website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our practices, please do not use our Website.

For questions or concerns about this Privacy Policy, contact us at:
Email: privacy@finfloe.com
Support: support@finfloe.com

What Information We Collect

Information You Provide

We currently do not collect any personal information directly from you through forms on our Website. We do not have contact forms, email signup forms, or other input fields at this time.

If we add email collection or contact forms in the future, we will update this Privacy Policy and clearly disclose what information we collect.

Information Collected Automatically

When you visit our Website, we automatically collect certain information about your device and browsing behavior through cookies, pixels, tags, and similar tracking technologies:

Device and Browser Information:

  • IP address (anonymized)
  • Browser type and version
  • Device type (desktop, mobile, tablet)
  • Operating system
  • Screen resolution

Usage Information:

  • Pages you visit on our Website
  • Time and date of your visit
  • Time spent on each page
  • Referring website (how you found us)
  • Click behavior and navigation patterns

Location Information:

  • General geographic location (city/region level only, derived from IP address)
  • We do NOT collect precise GPS coordinates

HOW WE USE TRACKING TECHNOLOGIES

We use cookies, pixels, and tracking tags for the following purposes:

1. Website Analytics

We use analytics tools to understand how visitors use our Website and improve user experience:

  • Google Analytics: Tracks visitor behavior, page views, session duration, and traffic sources
  • Other analytics tools we may add in the future

2. Marketing and Advertising

We use tracking technologies to:

  • Show you relevant advertisements on other websites and platforms (retargeting)
  • Measure the effectiveness of our marketing campaigns
  • Build audiences for targeted advertising

Advertising Partners and Platforms we may use include:

  • Meta Pixel (Facebook/Instagram ads)
  • Google Ads conversion tracking
  • TikTok Pixel
  • LinkedIn Insight Tag
  • Reddit Pixel
  • Twitter/X conversion tracking
  • Other advertising platforms we may add

3. Retargeting and Audience Building

We use pixels and tags to:

  • Show you FinFloe ads after you visit our Website
  • Create "lookalike audiences" of people similar to our Website visitors
  • Track conversions (app downloads) from our marketing campaigns

Important: When you visit our Website, advertising platforms may collect your browsing behavior and combine it with data they have from other websites you visit. This helps us show you relevant ads and find new potential users.

Cookies We Use

A cookie is a small text file stored on your device when you visit a website. Here are the types of cookies we use:

Essential Cookies
Required for the Website to function properly (e.g., security, load balancing).

Analytics Cookies
Help us understand how visitors interact with our Website (e.g., Google Analytics).

Marketing/Advertising Cookies
Used to show you personalized ads and track marketing performance (e.g., Meta Pixel, Google Ads).

Third-Party Cookies
Set by our advertising and analytics partners to track your activity across multiple websites.

Cookie Duration: Some cookies expire when you close your browser (session cookies), while others remain on your device for up to 2 years (persistent cookies).

HOW WE SHARE YOUR INFORMATION

We share the automatically collected information described above with the following third parties:

Analytics Providers

  • Google Analytics – Website traffic analysis
  • Other analytics tools we may use

Advertising Platforms

  • Meta (Facebook/Instagram) – Ad delivery and retargeting
  • Google Ads – Ad delivery and conversion tracking
  • TikTok, LinkedIn, Reddit, Twitter/X – Ad targeting and measurement
  • Other advertising platforms we may add

Cloud Services

  • Hosting providers – Website hosting and content delivery (e.g., Vercel, Cloudflare)

Business Transfers

We may share your information in connection with a merger, acquisition, sale of assets, or bankruptcy proceeding.

We do NOT:

  • Sell your personal information to data brokers
  • Share your information with unrelated third parties for their own marketing purposes

YOUR PRIVACY RIGHTS

Depending on where you live, you may have certain rights regarding your information:

For Canadian Residents (PIPEDA)

You have the right to:

  • Access: Request information about what data we have collected
  • Correction: Request corrections to inaccurate information
  • Withdrawal of consent: Withdraw your consent to data collection (see "Managing Cookies" below)
  • Complaint: File a complaint with the Office of the Privacy Commissioner of Canada

For U.S. Residents

Depending on your state, you may have rights under:

  • California (CCPA/CPRA)
  • Virginia (VCDPA)
  • Colorado (CPA)
  • Connecticut (CTDPA)
  • Other state privacy laws

Your rights may include:

  • Know: What information we collect and how we use it
  • Access: Request a copy of your information
  • Delete: Request deletion of your information
  • Opt-out: Opt out of targeted advertising and data sharing
  • Non-discrimination: We will not discriminate against you for exercising your rights

To exercise your rights, contact us at: privacy@finfloe.com

Managing Cookies and Tracking

How to Opt Out of Targeted Advertising

You can opt out of personalized ads from our partners:

Browser Settings:

  • Most browsers allow you to block or delete cookies in your settings
  • Note: Blocking all cookies may affect Website functionality

Industry Opt-Out Tools:

  • Digital Advertising Alliance (DAA): http://optout.aboutads.info/
  • Network Advertising Initiative (NAI): http://optout.networkadvertising.org/
  • Your Online Choices (Canada): http://youronlinechoices.ca/

Platform-Specific Opt-Outs:

  • Google Ads: https://adssettings.google.com/
  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Twitter: https://twitter.com/settings/personalization
  • TikTok: Account Settings > Privacy > Personalized Ads

Mobile Devices:

  • iOS: Settings > Privacy > Tracking (disable "Allow Apps to Request to Track")
  • Android: Settings > Google > Ads > Opt out of Ads Personalization

Do Not Track (DNT) Signals

Our Website does not currently respond to "Do Not Track" browser signals because there is no universal standard for how to interpret these signals.

Data Retention

We retain automatically collected Website data for as long as necessary to:

  • Operate and improve our Website
  • Comply with legal obligations
  • Resolve disputes

Typical retention periods:

  • Google Analytics data: 26 months
  • Marketing pixel data: Managed by respective platforms (Meta, Google, etc.)
  • Server logs: 90 days

You can request deletion of your information by contacting privacy@finfloe.com.

Data Security

We implement reasonable security measures to protect information collected through our Website, including:

  • Encrypted connections (HTTPS/SSL)
  • Secure hosting infrastructure
  • Regular security reviews

However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

Children's Privacy

Our Website is not intended for individuals under 18 years of age. We do not knowingly collect information from minors. If you believe we have collected information from someone under 18, please contact us immediately at privacy@finfloe.com.

International Data Transfers

Our Website is operated from Canada. If you access our Website from outside Canada or the United States, your information may be transferred to and processed in Canada or the U.S., which may have different data protection laws than your country of residence.

Third-Party Links

Our Website may contain links to third-party websites (e.g., app stores, social media). We are not responsible for the privacy practices of those websites. Please review their privacy policies.

Affiliate Marketing Disclosure

Important Disclosure: Our Website and mobile app may promote financial products and services (such as credit cards) through affiliate partnerships. This means we may earn a commission if you apply for or purchase products we recommend.

What this means for you:

  • We may receive compensation for promoting certain financial products
  • This does NOT affect the price you pay
  • We only recommend products we believe may benefit our users
  • Our affiliate relationships do NOT influence the privacy protections we provide

Transparency: We are committed to clearly disclosing when content contains affiliate offers. Look for labels like "Partner Offer," "Affiliate Link," or similar disclosures.

This practice complies with Canadian advertising standards and U.S. Federal Trade Commission (FTC) guidelines.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Update the "Last updated" date at the top
  • Notify you by posting a prominent notice on our Website
  • Optionally, send you an email notification (if we have your email)

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, contact us:

FinFloe Inc.
300 McNicoll Ave.
North York, Ontario M2H 2C7
Canada

Email:
- Privacy inquiries: privacy@finfloe.com
- General support: support@finfloe.com

For privacy complaints in Canada:
Office of the Privacy Commissioner of Canada
Website: https://www.priv.gc.ca/
Phone: 1-800-282-1376

Additional Information for California Residents

Categories of Information Collected

In the past 12 months, we have collected the following categories of personal information (as defined by the California Consumer Privacy Act):

Category Examples Collected
A. Identifiers IP address, device ID, online identifiers YES
B. Internet/Network Activity Browsing history, page views, clicks YES
C. Geolocation Data City/region (from IP address) YES
D. Inferences User preferences, characteristics YES

Business Purpose for Collection

We collect this information for:

  • Website operation and improvement
  • Analytics and performance monitoring
  • Marketing and advertising
  • Audience targeting and retargeting

Third Parties We Share With

We share information with:

  • Analytics providers (Google Analytics)
  • Advertising networks (Meta, Google, TikTok, LinkedIn, Reddit, Twitter/X)
  • Cloud hosting providers

Your California Rights

You have the right to:

  1. Know what personal information we collect, use, and share
  2. Delete your personal information (with some exceptions)
  3. Opt-out of the "sale" or "sharing" of your personal information for targeted advertising

To opt out of targeted advertising:
Contact us at privacy@finfloe.com or use the opt-out links provided in the "Managing Cookies and Tracking" section above.

Non-Discrimination

We will not discriminate against you for exercising your California privacy rights.

California "Shine the Light" Law

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, contact privacy@finfloe.com.

Related Policies

  • Mobile App Privacy Policy – For users of the FinFloe mobile application
  • Terms of Service – Legal terms for using our Website
  • Cookie Policy – Detailed information about cookies (optional separate document)

End of Website Privacy Policy